As part of a design competition held by the Vienna Medical Association, this new corporate identity was developed for the ÄKW and was awarded 1st place.

The new logo retains the essence of the existing one but has been reimagined with a fresh choice of typography and colors. A distinctive icon was created by merging the three letters “ÄKW” into a unified symbol. The wordmark “Ärztekammer für Wien” is positioned either below or beside the icon.

In addition to the vibrant red, a dark blue was introduced as a secondary color to establish a modern and trustworthy look. The corporate stationery, including letterheads and business cards, was redesigned to reflect the new identity.

Furthermore, image posters were created in the updated visual style, and a new editorial design was developed for the magazine Ärztin für Wien*.